THE BRIEF

Luna Park had a TVC emergency. They had spots booked over the peak holiday season and no ad to fill them. At the last minute, they sent out an SOS.

All stages of creative and production were executed in less than 7 days.

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THE IDEA:

To sell the world's most famous smile, we wanted its biggest fan. Meet 9-year-old Alexander, a genuine super fan of Luna Park and human embodiment of fun.

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Our prompt to him was this: Imagine you’re at Luna Park… What does it look like? Sound like? How does it feel? 

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Our concept had Alexander harness the energy of Luna Park from within his bedroom before heading out to the real park itself, because after all “there’s nothing better than the real thing”.

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