THE BRIEF

Target stylish urban professionals. Get them to actively to seek out the Jaraman range.

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THE IDEA:

Art that pays tribute to the depth and detail of wine. 

Beautifully complex 3D structures will serve as the backdrop for a beautifully complex wine. "Depth and Detail" is about the science of winemaking. It's an appreciation for small details that come together to create a beautiful composition.

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Laser-cut ripples represent the combination of industrial techniques applied to organic material.

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*The structure was designed, modelled and constructed by us. (well, mainly Tom)

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